The International Cheese & Dairy Awards takes a trip down to the Allotment
January 28, 2020
The ICDA have appointed Sheffield design & marketing agency The Allotment to be its marketing consultancy following a recent pitch.
The Allotment took a good look at the historical marketing methods used by the ICDA and came up with a new strategy to improve the offering of the awards as well as producer, retailer and consumer engagement.
ICDA chairman Ian Luxton commented, “The appointment of the Allotment has given us a clear vision of what is possible over the next few years. These are very important and exciting times for the awards and we look forward to working with the Allotment team throughout these times and beyond”.

Do you work in the dairy industry, across Cheese, Butter, Cream, Milk and Yogurts? The International Cheese & Dairy Awards and Leading Dairy Training College, Reaseheath , have teamed up to bring you a unique, inspirational, and informative dairy industry networking event. We are inviting Production, Engineering, Purchasing, Operational, Technical Managers and Managing or Site Directors to join us at the Staffordshire County Show Ground on Thursday 30 June Starting at 9:30am, finishing at 3:30pm. During the day you will discuss with like-minded professionals the current topics: Research and innovation opportunities. Sustainability challenges. Skills gaps facing the Dairy Industry. The plant-based and free-from markets. There will also be an opportunity to visit supplier trade stands at Bingley Hall which include culture, packaging, robotic and equipment suppliers to the Dairy Industry. A complimentary networking lunch will be provided. Agenda : Introduction to the training, research, and innovation opportunities available to industry provided by Reaseheath. Break-out sessions in the morning to meet suppliers inside Bingley Hall. Topic 1. Sustainability Challenges in the Cheese & Dairy Industry – INDUSTRY SPEAKER Topic 2. Plant Based – The need to embrace the ‘free from’ market – INDUSTRY SPEAKER Topic 3. Skills Gaps in the Cheese & Dairy Industry and how to overcome – INDUSTRY SPEAKER CPD Breakout networking sessions.